Corrib Motors Ireland - car dealership website design for the Irish market

Corrib Motors Ireland adapts our automotive retail concept for Irish car buyers, spanning 10 showrooms from Dublin to Galway and Limerick. While retaining the responsive 18-template structure and AI shopping assistant of the core platform, every financial calculation, statutory disclosure and vehicle spec is localised for Ireland: euro pricing with VAT and VRT included, PCP finance calculators, SEAI electric grants, NCT readiness and Eircode dealer search.

Project facts

• Client: Corrib Motors Automotive Group DAC (fictional)
• Sector: Automotive retail and dealership group
• Markets: 10 showrooms across Ireland including Dublin, Cork, Galway, Limerick, Waterford, Kilkenny, Athlone and Sligo
• Services: Market localisation · Copywriting · Brand adaptation · Automotive dealership website design · Accessibility (WCAG 2.2 AA) · SEO foundations
• Templates: 26 page templates shared with every Corrib Motors edition
• Stack: Next.js (static export), React and Tailwind CSS; one region pack (copy, data, alt text) and one theme per market

The brief

A dealership platform calibrated for Irish car buyers and statutory motoring rules

Importing an automotive template directly from the US or UK risks alienating Irish motorists with imperial miles, sterling pricing or unfamiliar credit schemes. Corrib Motors Ireland recalibrates the entire platform: vehicle ranges use kilometres, fuel consumption is measured in litres per 100 km, financing leads with PCP, vehicle trade-ins run on registration numbers with clear history checks, and legal copy complies with the Data Protection Commission and consumer credit rules.

Designing for Ireland

What actually changed between the US and this edition

• Pricing & tax - US edition: US dollar listings with state sales tax added at checkout · Ireland: Euros (€) with 23% VAT and Vehicle Registration Tax (VRT) fully included in headline prices
• Finance structure - US edition: Standard auto loans and closed-end leasing · Ireland: Personal Contract Purchase (PCP), hire purchase and personal loan options with APR illustrations
• Vehicle inspection - US edition: State inspection and clean title verification · Ireland: Valid National Car Test (NCT), 125-point inspection and clear history check for outstanding finance
• Units of measure - US edition: Miles, mpg and Level 1/2 charging · Ireland: Kilometres, L/100 km, 0–100 km/h acceleration, and 2.3 kW sockets to 7 kW wallboxes
• Location search - US edition: City, state or 5-digit ZIP code lookup · Ireland: Town, county or Eircode lookup (e.g. Galway or H91) across 10 Irish locations
• Trade-in & returns - US edition: 7-day offer and 7-day money-back guarantee · Ireland: Valuation valid for 7 days or 800 km; 14-day or 800 km money-back guarantee
• Affinity programmes - US edition: US armed forces and emergency services discounts · Ireland: Defence Forces (€459 bonus for Army, Naval Service, Air Corps) and Frontline bonuses for HSE staff and Gardaí
• EV incentives - US edition: Federal tax credits and state EV rebates · Ireland: Sustainable Energy Authority of Ireland (SEAI) vehicle grants, home charger subsidies and VRT relief
• Legal entity - US edition: US corporate entity with state disclosures · Ireland: Corrib Motors Automotive Group DAC, registered in Ireland with credit intermediary disclosures

Brand adaptation

The same Corrib Motors, with a local accent

The interface relies on Public Sans Variable across headings and body copy, giving inventory listings and financial disclosures a clear, utilitarian hierarchy. Deep moss green carries buttons, navigation focus rings and active filters, balanced by a warm amber accent for promotional tags, vehicle ratings and callout badges. Clean surfaces in pale bone and stone replace stark paper whites.

Homepage, inventory and finance

The homepage opens with the promise Ireland's easier way to buy a car, backed by quick badges highlighting free delivery within 80 km and 14-day money-back terms. Shoppers can search inventory using natural language queries such as hybrid SUV under €35,000, filter by 10 Irish showroom locations by Eircode, or value their current vehicle by entering their registration plate. A dedicated EV section compares charging speeds on a standard 2.3 kW domestic plug against a 7 kW wallbox alongside current SEAI grants.

Compliance, accessibility and trust

• Corporate declaration identifying Corrib Motors Automotive Group DAC as a designated activity company registered in Ireland.
• Statutory credit intermediary disclosure stating that Corrib Motors acts as a credit intermediary and not a lender, with representative APR and PCP terms.
• GDPR privacy notice detailing rights of access, correction and deletion, with direct recourse to the Data Protection Commission (DPC).
• Pricing statements confirming all displayed vehicle prices include VAT and Vehicle Registration Tax (VRT).
• Passes automated WCAG 2.2 AA checks on every page at 360, 390, 768 and 1440 px: no contrast failures, no unreachable controls, no horizontal scrolling.
• A language switcher built from hreflang sits in the header on desktop and in the footer on phones.

One system, twelve markets

Every visible string lives in one region pack per market (copy, data and alt text), and every colour and typeface in one theme file. This edition needed no new templates or components: a region pack, a theme, local data and legal content made it a different brand experience. For a dealer group with international plans, a new market becomes a content project rather than a rebuild.

Deliverables

• Market profile: language, formats, legal and seasonality
• Full localised copy across 26 templates, header, footer and forms
• Brand adaptation: palette, type pairing and logo descriptor
• 10 regional photographs (Pexels, credited in credits.json)
• Local legal content
• Accessibility pass (WCAG 2.2 AA, automated) and QA at four screen widths
• Portfolio media: stills, full-page captures, scroll video, OG image, brand board