Arogya Link India: healthcare referral intake design for Indian providers

Arogya Link India is a referral intake platform for home healthcare and oxygen, day-care infusion, IVF centres, specialist clinics, hospital networks and specialty pharmacy. It speaks the language of Indian healthcare: referral letters, emails and WhatsApp scans, insurer and TPA cashless pre-authorisation, PM-JAY and CGHS schemes, ABHA IDs and the DPDP Act 2023. The concept site is built for teams in Bengaluru, Mumbai and beyond who spend their day on paperwork instead of care.

Project facts

• Client: Arogya Link Private Limited (fictional)
• Sector: Healthcare referral and intake software
• Markets: India, with offices in Bengaluru and Mumbai; customers in Pune, Chennai, Hyderabad, Ahmedabad, Kochi, Gurugram, Jaipur, Mumbai, Chandigarh, Kolkata, Lucknow, Nagpur, Coimbatore, Indore, New Delhi, Bhubaneswar and Visakhapatnam
• Services: Market localisation · Copywriting · Brand adaptation · Healthcare SaaS website design · Accessibility (WCAG 2.2 AA) · SEO foundations
• Templates: 14 page templates shared with every Arogya Link edition
• Stack: Next.js (static export), React and Tailwind CSS; one region pack (copy, data, alt text) and one theme per market

The brief

Built for how Indian providers receive referrals

Indian providers receive referrals by letter, email and WhatsApp scan, and they check insurance and scheme eligibility before treatment. The edition rewrites the product story around those habits: one intake queue for every inbox and number, cashless pre-authorisation packs built on arrival, and updates by SMS, email or WhatsApp. It adds a DPDP Act 2023 privacy notice with a named Grievance Officer, a demo-only warning against entering patient health information, and a footer that names the fictional company and its sample CIN.

Designing for India

What actually changed between the US and this edition

• Story - US edition: US healthcare technology company · India: Indian provider network across 18 cities, founded in Bengaluru
• Intake - US edition: Faxed and electronic referrals · India: Letters, emails, WhatsApp scans and portal uploads
• Eligibility - US edition: Insurance eligibility · India: Insurer, TPA and PM-JAY eligibility; cashless pre-authorisation packs
• Data fields - US edition: Patient and insurance fields · India: Patient, ABHA ID, insurer or TPA, request and referrer fields
• Integrations - US edition: US EHR and clearinghouse systems · India: Hospital information systems, clinic and EMR software, WhatsApp Business, TPA and insurer portals, ABDM health records
• Proof - US edition: US customer stories · India: Indian customer stories in Pune, Chennai, Hyderabad, Ahmedabad, Kochi, Gurugram, Jaipur, Mumbai, Chandigarh, Kolkata, Lucknow, Nagpur, Bengaluru, Coimbatore, Indore, New Delhi, Bhubaneswar and Visakhapatnam
• Legal - US edition: US privacy and healthcare rules · India: DPDP Act 2023, Grievance Officer, Data Protection Board of India; demo-only PHI warning; sample CIN
• Look - US edition: Deep teal, coral, Plus Jakarta Sans · India: Warm white, indigo and marigold; high-density proof and confident colour

Brand adaptation

The same Arogya Link, with a local accent

Indigo carries the interface and marigold brings warmth to accents and italics, with a brighter marigold on dark panels. The palette is vibrant and warm, built for high information density and abundant proof. The descriptor stays Health, the usual term in Indian healthcare branding.

Homepage, product and solutions

The homepage opens with a referral queue showing email, WhatsApp and scan sources, then walks through intake, eligibility and pre-authorisation, routing, outreach and analytics. The search asks for pre-authorisation or TPA. Customer stories from Indian providers carry the proof, and the closing CTA band invites a demo. The most distinctive flow is the fax intake demo: existing inboxes and numbers forward to Arogya, every page is read, fields including ABHA ID and insurer or TPA are extracted with confidence scores, and missing documents are requested automatically.

Compliance, accessibility and trust

• Privacy notice under the Digital Personal Data Protection Act 2023, naming Arogya as Data Fiduciary, with a Grievance Officer and the Data Protection Board of India.
• Demo-only warning: do not enter patient health information; the demo form sends nothing.
• Footer with a sample CIN and a reminder that Arogya Link is a fictional concept, not a healthcare provider, and does not give medical advice.
• Passes automated WCAG 2.2 AA checks on every page at 360, 390, 768 and 1440 px: no contrast failures, no unreachable controls, no horizontal scrolling.
• A language switcher built from hreflang sits in the header on desktop and in the footer on phones.

One system, twelve markets

Every visible string lives in one region pack per market (copy, data and alt text), and every colour and typeface in one theme file. This edition needed no new templates or components: a region pack, a theme, local data and legal content made it a different brand experience. For a health-tech company with international plans, a new market becomes a content project rather than a rebuild.

Deliverables

• Market profile: language, formats, legal and seasonality
• Full localised copy across 14 templates, header, footer and forms
• Brand adaptation: palette, type pairing and logo descriptor
• 14 regional photographs (Pexels, credited in credits.json)
• Local legal content
• Accessibility pass (WCAG 2.2 AA, automated) and QA at four screen widths
• Portfolio media: stills, full-page captures, scroll video, OG image, brand board