Bhumika Geo India: civil tech website and design system for Indian infrastructure

Bhumika Geo builds survey instruments, construction management software and asset platforms for the teams behind India's roads, bridges, rail and water networks. We designed its brand, website and design system: construction tech UI/UX that speaks with the precision of an engineer and the warmth of a field crew. The India edition adapts the US original for 22 states and 6 UTs, with ₹ pricing, UPI, DPDP-ready hosting and a Bengaluru HQ.

Project facts

• Client: Bhumika Geo Technologies India Pvt Ltd (fictional)
• Sector: Civil engineering, heavy civil construction, geospatial software
• Markets: 22 states and 6 union territories, with headquarters in Bengaluru, Karnataka
• Services: Market localisation · Copywriting · Brand adaptation · Civic tech website design · Accessibility (WCAG 2.2 AA) · SEO foundations
• Templates: 8 page templates shared with every Bhumika Geo edition
• Stack: Hand-built HTML, CSS and vanilla JavaScript; one strings file and one theme file per market

The brief

Built for how India builds infrastructure

Indian infrastructure buyers compare specifications, tolerances and proof; they shortlist by project references and expect local support in their time zone. The edition rewrites the site around those habits: prices in ₹ with GST, UPI payment, DPDP-ready hosting, Indian data centres, a Bengaluru campus and service centres. It keeps the engineering precision of the US original while adding the proof Indian buyers look for: state PWDs and NHAI references, testimonials from Indian contractors and a conference in Bengaluru.

Designing for India

What actually changed between the US and this edition

• Story - US edition: 48 US states · India: 22 states and 6 UTs, founded in Bengaluru
• Prices - US edition: $4,850 per seat · India: ₹38,999 per user per year + GST; UPI accepted
• Institutions - US edition: State DOTs · India: State PWDs and NHAI
• Places - US edition: I-70 Corridor · CO · India: Mumbai–Pune Expressway · MH
• Places - US edition: Juniper Valley · OR · India: Kaveri Basin · KA
• Places - US edition: Northfork Line · WA · India: Chennai Suburban Line · TN
• Places - US edition: Cedar River Crossing · IA · India: Godavari Bridge Crossing · TS
• Event - US edition: Baseline 2026 · Denver · India: Baseline 2027 · Bengaluru, 18–20 May
• Legal - US edition: State of Colorado · India: State of Karnataka; DPDP-ready hosting; Grievance Officer
• Look - US edition: Ivory, bronze, Cormorant · India: Warm white, indigo and marigold; Poppins + Mukta (Devanagari-ready)

Brand adaptation

The same Bhumika Geo, with a local accent

Indigo carries the interface and marigold brings festive warmth to italics, with a brighter marigold on dark panels. Poppins and Mukta both include Devanagari, so a Hindi edition can follow without a new type system. The descriptor becomes India, the usual term in Indian infrastructure branding.

Homepage and key journeys

The homepage opens with a full-bleed hero over an Indian cityscape and the coordinates 12.9716° N · 77.5946° E. The search asks for a product, industry or project. Industry cards cover transportation, water and public works. The Mumbai–Pune Expressway story shows 64 machines running off one Bhumika Geo model, finishing mass grading six weeks ahead of the monsoon shutdown. Pricing shows ₹38,999 per user per year + GST, with UPI payment and DPDP-ready hosting on Enterprise plans.

Compliance, accessibility and trust

• Privacy policy under the Digital Personal Data Protection Act 2023, naming Bhumika Geo Technologies India Pvt Ltd as Data Fiduciary, with a Grievance Officer and the Data Protection Board.
• Software support and maintenance terms governed by the laws of the State of Karnataka, with fees in Indian rupees plus GST and annual renewal.
• Footer with a demo CIN and GSTIN, a Bengaluru address ending in PIN 560001, and a reminder to verify RERA registration where applicable.
• Passes automated WCAG 2.2 AA checks on every page at 360, 390, 768 and 1440 px: no contrast failures, no unreachable controls, no horizontal scrolling.
• A language switcher built from hreflang sits in the header on desktop and in the footer on phones.

One system, twelve markets

Every visible string lives in one file per market, and every colour and typeface in one theme file. This edition needed no new templates or components: a strings file, a theme, regional photography and local legal content made it a different brand experience. For a civic-tech company with international plans, a new market becomes a content project rather than a rebuild.

Deliverables

• Market profile: language, formats, legal and seasonality
• Full localised copy across 8 templates, header, footer and forms
• Brand adaptation: palette, type pairing and logo descriptor
• 37 regional photographs (Pexels, credited in credits.json)
• Local legal content
• Accessibility pass (WCAG 2.2 AA, automated) and QA at four screen widths
• Portfolio media: stills, full-page captures, scroll video, OG image, brand board