Roshni Early Learning India: education website design for Bengaluru families

Roshni Early Learning brings Nordic outdoor, play-led learning to six Indian cities, from Indiranagar to Gurugram. The India edition speaks to Indian parents: programmes by age with monthly fees in rupees and GST included, a four-step application with a ₹5,000 refundable registration fee, campus pages with local landmarks and PIN codes, and a DPDP-ready privacy policy with a named Grievance Officer.

Project facts

• Client: Roshni Early Learning India Pvt Ltd (fictional)
• Sector: Early childhood education · Preschool & daycare
• Markets: 14 campuses across six cities: Bengaluru, Pune, Hyderabad, Mumbai, Delhi NCR and Gurugram
• Services: Market localisation · Copywriting · Brand adaptation · Early learning website design · Accessibility (WCAG 2.2 AA) · SEO foundations
• Templates: 15 page templates shared with every Roshni Early Learning edition
• Stack: Hand-built HTML, CSS and vanilla JavaScript; one strings file and one theme file per market

The brief

Built for how Indian families choose a preschool

Indian parents compare programmes by age, teacher ratios, monthly fees and commute. They shortlist by neighbourhood and ask about safety, food and outdoor time. The India edition rewrites programmes, admissions and campus pages around those questions. Fees are shown per month in rupees, inclusive of all taxes, with sibling and employer-partner discounts. The application asks for a refundable ₹5,000 registration fee. Every campus page carries a local address with PIN code, a map, the campus director and nearby landmarks. The privacy policy follows the Digital Personal Data Protection Act 2023, with a Grievance Officer.

Designing for India

What actually changed between the US and this edition

• Story - US edition: 29 US campuses · India: 14 campuses in six Indian cities, founded in Bengaluru
• Programmes - US edition: Seedlings to Pathfinders Pre-K · India: Seedlings to Pathfinders, ages 12 months to 5 years, with NTT/B.Ed. teachers
• Fees - US edition: $1,850/mo · India: ₹18,500/mo, inclusive of all taxes; sibling and employer-partner discounts
• Application - US edition: Four-step form, no fee · India: Four-step form with a ₹5,000 refundable registration fee
• Campus pages - US edition: Seattle, Denver, Chicago · India: Indiranagar, Koramangala, Baner, Gachibowli, Powai, Gurugram, each with PIN code and landmarks
• Journal - US edition: No bad weather, only wrong clothes · India: Monsoon boots welcome; layering guide for Indian rains
• Legal - US edition: US privacy policy · India: DPDP Act 2023, Grievance Officer, CIN in footer
• Look - US edition: Oat, clay, ochre, moss, spruce; Fraunces + Alegreya Sans · India: Warm white, amber and teal; Eczar + Mukta (Devanagari-ready)

Brand adaptation

The same Roshni Early Learning, with a local accent

Warm white carries the page, amber marks eyebrows and numbers, and teal brings a calm accent to links and hovers. Deep indigo anchors dark panels and the footer. Eczar and Mukta both include Devanagari, so a Hindi edition can follow without a new type system. The descriptor stays Early Learning, with India added in the wordmark lock-up.

Homepage and key journeys

The homepage opens with a Bengaluru classroom and the line A gentler, braver kind of early learning. The hero states 14 campuses in six cities. A four-step application flow sits one click from the header, with fees shown per month in rupees and a refundable registration fee. The programmes section lists each age group with ratio, hours and monthly fee. Campus cards cover Indiranagar, Koramangala, Baner, Gachibowli, Powai and Gurugram, each linking to a page with map, director and landmarks. The journal features Monsoon boots welcome and a layering guide for Indian weather.

Compliance, accessibility and trust

• Privacy policy under the Digital Personal Data Protection Act 2023, naming Roshni Early Learning India Pvt Ltd as Data Fiduciary, with a Grievance Officer at grievance@lumi-early.example and the Data Protection Board of India.
• Footer carries © 2026 Roshni Early Learning India Pvt Ltd, CIN U80100KA2012PTC123456, and the registered address at Prestige Tower, MG Road, Bengaluru 560001.
• Fees for parents are shown inclusive of all taxes; the ₹5,000 registration fee is refundable and stated at the point of application.
• Passes automated WCAG 2.2 AA checks on every page at 360, 390, 768 and 1440 px: no contrast failures, no unreachable controls, no horizontal scrolling.
• A language switcher built from hreflang sits in the header on desktop and in the footer on phones.

One system, twelve markets

Every visible string lives in one file per market, and every colour and typeface in one theme file. This edition needed no new templates or components: a strings file, a theme, regional photography and local legal content made it a different brand experience. For an early-learning provider with international plans, a new market becomes a content project rather than a rebuild.

Deliverables

• Market profile: language, formats, legal and seasonality
• Full localised copy across 15 templates, header, footer and forms
• Brand adaptation: palette, type pairing and logo descriptor
• 22 regional photographs (Pexels, credited in credits.json)
• Local legal content
• Accessibility pass (WCAG 2.2 AA, automated) and QA at four screen widths
• Portfolio media: stills, full-page captures, scroll video, OG image, brand board