A branding agency for Singapore businesses.
Mellon builds brand identities for Singapore businesses, from strategy to logo, colour, and a brand manual, plus the corporate presentation that puts the brand in front of clients and partners.
Start a projectHow we build a brand in Singapore.
Whether you are launching or growing beyond the first version of your brand, we work from what the business needs the brand to do.
Understand
We learn your business, your customers, and your competitors, and agree what the brand must achieve and where it will be seen.
Define
We set the positioning and voice, so every later design decision has something to be checked against.
Design
We create the logo, colour, typography, and imagery as a single identity and try it on real materials.
Write it down
We produce a brand manual that explains how to apply the identity, for your team and for any agency you work with later.
Put it to work
We build the corporate presentation from the identity and apply it to your first touchpoints.
What a branding project covers.
A project can include:
Positioning and brand strategy
A clear statement of what the brand stands for and who it speaks to.
Visual identity
Logo, colour, typography, and imagery designed to work together.
Brand manual
Rules and examples for using the identity consistently.
Corporate presentation
A branded deck for clients, partners, and investors.
What you can expect from us.
A reason behind every choice
Each design decision traces back to the positioning we agreed at the start.
An identity that scales
The system is built to extend to new products, channels, and markets without a redesign.
Documentation, not guesswork
The brand manual lets your team apply the brand correctly on their own.
Workable hours
Singapore is 2.5 hours ahead of India, so we can agree call times inside both working days.
Frequently asked questions.
Are you based in Singapore?
Mellon is a design agency based in India. We work with Singapore teams over video calls and shared files.
What is the difference between a logo and a brand?
A logo is a single mark. A brand is the full picture: the identity system, the voice, and the way the business shows up everywhere a customer meets it.
We're a startup. Is a full brand project too much?
Not necessarily. A focused identity, with a logo, visual identity, and brand manual, covers what an early business needs, and it can be extended later.
Can you refresh a brand we already have?
Yes. We start with what is working in the current brand, then decide what to keep, what to improve, and what to replace.
What will we have at the end?
The identity system and the brand manual, and a corporate presentation if you asked for one.
How much does branding cost in Singapore?
A focused identity with a brand manual typically falls between S$4,500 and S$13,500. A full strategy-led project runs higher, up to about S$54,000. We fix the fee after a short call.
Get a quote.
Tell us about your business and what the brand has to do. We'll scope a fixed fee with you and reply within one business day.