A branding agency that builds identity systems, not just logos.
We're a branding agency. We build brand identities from the ground up - mark, color, type, voice - then codify them in a brand manual so every team that touches the brand after us stays on-model without asking.
What's included
- Brand strategy and positioning
- Logo, mark, and visual identity system
- Typography, color, and imagery guidelines
- Brand manual for internal and agency use
- Corporate presentation in your brand, built from the identity
What we don't do
- Packaging design
- Brand naming
- Print production and merchandise
- Trademark registration and legal checks
How we work
Discovery
We learn your business, audience, and competitors, and agree what the brand has to say and to whom.
Strategy
We define positioning, voice, and the idea the identity is built on.
Identity
We design the mark, color, type, and imagery, and test them in real applications.
Guidelines
We write the brand manual so your teams and other agencies can use the system without us.
Rollout
We apply the identity to your first touchpoints, such as your website and corporate presentation, and support the launch.
What it costs
Three ways to scope it, with a fixed price agreed before we start. Here is how each compares with what agencies typically quote.
Essentials
Logo, colours and type for a new business.
- Mellon
- AED 4,500 – AED 13,500
- Typical agency
- AED 5,000 – AED 15,000
- Typical timeline
- 2–3 weeks
Request thisWhat you get Mellon Typical agency Logo and variations Included Included Colour palette and typefaces Included Included One-page style sheet Included Included Short brand guidelines Included Extra cost Social profile kit Included Extra cost Revision rounds Three Two Identity
A full visual identity with a brand manual.
- Mellon
- AED 13,500 – AED 36,000
- Typical agency
- AED 15,000 – AED 40,000
- Typical timeline
- 4–6 weeks
Request thisWhat you get Mellon Typical agency Brand workshop Included Extra cost Logo system for every use Included Included Brand manual, 30+ pages Included Extra cost Stationery and templates Included Extra cost Presentation template Included Extra cost Source files in every format Included Included Brand
Strategy, identity and launch for a company repositioning.
- Mellon
- AED 36,000 – AED 160,000
- Typical agency
- AED 40,000 – AED 180,000
- Typical timeline
- 8–12 weeks
Request thisWhat you get Mellon Typical agency Market and competitor research Included Included Positioning and messaging Included Included Visual identity system Included Included Brand manual and asset library Included Extra cost Launch applications: web, social, print Included Extra cost Team workshop on using the brand Included Not included 60 days of support after launch Included Not included
Prefer to pay by the hour or the month?
By the hour
Small jobs, fixes and work you cannot scope yet. Pay only for the hours used.
- Mellon
- AED 150 per hour
- Typical agency
- AED 600 – AED 1,800 per hour
- Senior designer, no juniors
- Billed in 30-minute steps
- Hours report every week
- Move to a fixed price if the scope settles
Monthly retainer
Best valueOngoing design work with hours reserved for you every month.
Quoted after a short call
- 40 hours reserved every month
- Weekly check-in call
- Priority turnaround on requests
- Unused hours roll over for one month
Prices are in AED, before tax, and show the usual range for each scope. Agency figures are typical ranges from published 2026 pricing guides. Your quote depends on screens, pages and complexity.
Frequently asked questions
What does a branding agency do?
We define who a business is and how it looks and sounds: strategy, logo, color, type, and the brand manual that keeps it consistent.
What's the difference between a logo and a brand identity?
A logo is one mark. An identity is the full system around it: color, type, imagery, voice, and the rules for using them.
Do you make brand manuals and corporate presentations?
Yes. The brand manual documents the identity so any team can apply it. The corporate presentation puts the brand to work in a deck you can use for pitches, investors, or clients.
Can you rebrand an existing business?
Yes. We start by finding what the current brand does well and where it holds you back, then decide what to keep.
What do we receive at the end?
The identity system and the brand manual your own teams and other agencies can work from, plus a corporate presentation if you asked for one.
How do you price branding?
Clearly scoped work is a fixed project fee, and ongoing brand support is a monthly retainer. We scope it with you after a short call.