Cahaya Early Learning Singapore - education website design for a city-state network
Cahaya Early Learning Singapore brings nature-inspired, outdoor, play-led education to families across Singapore.
Cahaya Early Learning Singapore brings nature-inspired, outdoor, play-led education to families across Singapore. The edition speaks Singapore early years: six campuses from Orchard to Tampines, S$ tuition with GST, a S$75 refundable registration fee, PDPA consent and a Data Protection Officer. It is built for parents who search on a handphone and enrol in eight minutes.
Project facts
- Client: Cahaya Early Learning Pte Ltd (fictional)
- Sector: Early childhood education · Preschool & childcare
- Markets: Singapore, with six campuses in Orchard, Jurong, Tanjong Pagar, One-north, Tampines and Kallang
- Services: Market localisation · Copywriting · Brand adaptation · Early learning website design · Accessibility (WCAG 2.2 AA) · SEO foundations
- Templates: 15 page templates shared with every Cahaya Early Learning edition
- Stack: Hand-built HTML, CSS and vanilla JavaScript; one strings file and one theme file per market
The brief
One city, six campuses, one calm voice
Singapore has no states or counties, so the locations page becomes a region filter (North, East, West) over six campuses, each with its own neighbourhood page. Copy is multicultural and precise, with British spelling and no Singlish in brand voice. Tuition is quoted in S$ per month including GST, and the admissions flow carries a S$75 refundable registration fee. The privacy policy names a Data Protection Officer and follows the PDPA, with Do Not Call checks for marketing consent.
Designing for Singapore
What actually changed between the US and this edition
- Story - US edition: A US network of preschools · Singapore: Founded in Singapore in 2012 with twelve children in Tanjong Pagar
- Guide - US edition: Six US campus pages · Singapore: Six Singapore campuses: Orchard, Jurong, Tanjong Pagar, One-north, Tampines, Kallang
- Prices - US edition: US$ monthly tuition · Singapore: S$2,150 to S$1,650 per month, GST included; S$75 refundable registration fee
- Programs - US edition: Seedlings to Pathfinders Pre-K · Singapore: Same four age groups, plus Forest Camp in the June and December holidays
- Search - US edition: ZIP and region filter · Singapore: Region filter (North, East, West) and campus pages for MRT and neighbourhood search
- Legal - US edition: US privacy and consent · Singapore: PDPA with a Data Protection Officer, Do Not Call checks, GST-inclusive pricing
- Look - US edition: Oat, clay, ochre, moss, spruce; Fraunces + Alegreya Sans · Singapore: Clean white, sage and deep green, brick accent; Young Serif + Plus Jakarta Sans, 28px corners
- Contact - US edition: US phone and address · Singapore: +65 6014 2200, 1 Raffles Place, #20-01, Singapore 048616
Brand adaptation
The same Cahaya Early Learning, with a local accent
Sage green carries the interface and a brick accent adds warmth to italics, with deep green for dark panels and the footer. Young Serif brings character to headlines; Plus Jakarta Sans, designed in Southeast Asia, keeps the interface modern. The descriptor stays Early Learning, and the footer carries the Pte Ltd UEN and Data Protection Officer contact.
Homepage and key journeys
A sunlit campus photograph opens the site with the line Nature-inspired early learning where children climb, question, build and belong. The homepage runs as an editorial scroll: the philosophy in six pillars, programs by age with S$ tuition, family testimonials from Orchard and Jurong, a photo mosaic, nearby campuses and the latest journal articles. The most distinctive flow is the four-step application (Child → Parents → Program → Confirm), which ends with a S$75 refundable registration fee request once the campus director confirms availability.
Compliance, accessibility and trust
- Privacy policy under the PDPA, with a Data Protection Officer at privacy@lumi-early.example and Do Not Call checks for marketing consent.
- Tuition quoted in S$ per month including GST at 9%; the S$75 registration fee is refundable.
- Footer with demo UEN 202612345A and a Data Protection Officer contact.
- Passes automated WCAG 2.2 AA checks on every page at 360, 390, 768 and 1440 px: no contrast failures, no unreachable controls, no horizontal scrolling.
- A language switcher built from
hreflangsits in the header on desktop and in the footer on phones.
One system, twelve markets
Every visible string lives in one file per market, and every colour and typeface in one theme file. This edition needed no new templates or components: a strings file, a theme, regional photography and local legal content made it a different brand experience. For an early-learning provider with international plans, a new market becomes a content project rather than a rebuild.
Deliverables
- Market profile: language, formats, legal and seasonality
- Full localised copy across 15 templates, header, footer and forms
- Brand adaptation: palette, type pairing and logo descriptor
- 22 regional photographs (Pexels, credited in
credits.json) - Local legal content
- Accessibility pass (WCAG 2.2 AA, automated) and QA at four screen widths
- Portfolio media: stills, full-page captures, scroll video, OG image, brand board
FAQ
How do you localise an education website for Singapore?
Use S$ tuition with GST, a S$75 refundable registration fee, campus pages for Orchard, Jurong, Tanjong Pagar, One-north, Tampines and Kallang, a region filter, PDPA consent and a Data Protection Officer.
Can one site serve six campuses across Singapore?
Yes. Each campus is a content file with its own address, director, MRT and neighbourhood landmarks, so a new campus is new content, not a rebuild.
Does the site handle government childcare subsidies?
Yes. The admissions copy notes that Cahaya participates in government childcare subsidy programs and offers sibling and employer-partner discounts.