hospitality-design · web-design

Jemput Singapore: hospitality website design for a guest experience platform

Jemput gives restaurants, hotels and nightlife venues across Singapore one place for reservations, guest profiles, marketing and events.

Jemput gives restaurants, hotels and nightlife venues across Singapore one place for reservations, guest profiles, marketing and events. We rebuilt the site for the Singapore market: local venues, S$ pricing, PDPA 2012 and DNC Registry compliance, and a tropical palette that feels at home in the CBD and the heartlands.

Project facts

Client: Jemput Pte Ltd (fictional)
Sector: Hospitality technology (restaurants, hotels, nightlife)
Markets: Singapore, with the UK, Australia and UAE planned for 2027
Services: Market localisation · Copywriting · Brand adaptation · Hospitality SaaS website design · Accessibility (WCAG 2.2 AA) · SEO foundations
Templates: 11 page templates shared with every Jemput edition
Stack: Hand-built HTML, CSS and vanilla JavaScript; one strings file and one theme file per market

The brief

Hospitality first, software second, Singapore edition

The US site sold a complex product with US venues and US references. For Singapore we kept the story but swapped the proof: 9,000+ venues across Singapore, island venues instead of coastal ones, S$ figures, and a Singapore Diner Report built on 10,000 local diners. The legal layer follows the PDPA 2012 and the DNC Registry, with a Data Protection Officer named in the footer. The design stays immersive and editorial, but the palette and type now read tropical and modern rather than New York.

Designing for Singapore

What actually changed between the US and this edition

Proof - US edition: 9,000+ venues across the US · Singapore: 9,000+ venues across Singapore
Revenue - US edition: $62K · Singapore: S$62K
Case study - US edition: Harbor House across six coastal venues · Singapore: Harbor House across six island venues
Research - US edition: The 2026 American Diner Report · Singapore: The 2026 Singapore Diner Report
Press - US edition: US funding announcement · Singapore: SINGAPORE, 6 October 2026, $85M Series C, founded in Singapore in 2019
Legal - US edition: US privacy law · Singapore: PDPA 2012, DNC Registry, GST, Singapore dollars
Address - US edition: US office · Singapore: 1 Raffles Place, #20-01, Singapore 048616
Seasonality - US edition: US holidays · Singapore: Chinese New Year to New Year's Eve
Look - US edition: Black, white and vermilion; editorial serif · Singapore: White, sage and coral; Plus Jakarta Sans + Inter, rounded corners

Jemput Singapore: Designing for Singapore

Brand adaptation

The same Jemput, with a local accent

The Singapore edition keeps the black-and-white confidence but warms it: white paper, a pale sage panel, coral accents and a deep night green for dark bands. Plus Jakarta Sans, designed in Southeast Asia, carries headlines; Inter keeps body copy plain and readable. The descriptor stays guest experience platform.

Homepage and key journeys

The homepage opens on a full-screen dining room in service, with frosted-glass notification cards that drift with the mouse. The Singapore flow adds a local proof band: 9,000+ venues across Singapore, S$30M in revenue attributed, and a case study from Harbor House's six island venues. The Diner Report sits in the content engine, with charts and a sticky chapter nav.

Compliance, accessibility and trust

Privacy policy under the PDPA 2012, with a Data Protection Officer, customer due diligence and DNC Registry checks.
Terms of Service for Jemput Pte Ltd, with fees in Singapore dollars and GST excluded.
Footer with demo UEN, registered address at 1 Raffles Place, #20-01, Singapore 048616, and a Data Protection Officer contact.
Passes automated WCAG 2.2 AA checks on every page at 360, 390, 768 and 1440 px: no contrast failures, no unreachable controls, no horizontal scrolling.
A language switcher built from hreflang sits in the header on desktop and in the footer on phones.

One system, twelve markets

Every visible string lives in one file per market, and every colour and typeface in one theme file. This edition needed no new templates or components: a strings file, a theme, regional photography and local legal content made it a different brand experience. For a hospitality-tech company with international plans, a new market becomes a content project rather than a rebuild.

Deliverables

Market profile: language, formats, legal and seasonality
Full localised copy across 11 templates, header, footer and forms
Brand adaptation: palette, type pairing and logo descriptor
22 regional photographs (Pexels, credited in credits.json)
Local legal content
Accessibility pass (WCAG 2.2 AA, automated) and QA at four screen widths
Portfolio media: stills, full-page captures, scroll video, OG image, brand board

FAQ

How do you localise a hospitality website for Singapore?

Use Singapore venues and S$ pricing, swap US references for local ones, follow the PDPA 2012 and DNC Registry, and localise seasonality from Chinese New Year to New Year's Eve.

Can one design system serve Singapore and other markets?

Yes. The Singapore edition uses the same eleven templates and locale file as the US site, with a tropical palette and local content, so the UK, Australia and UAE can follow the same pattern.

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