Lim & Pillai Singapore - law firm website design for a city-state practice

Lim & Pillai Singapore is a legal website design for a firm that works from five offices across one city. The edition speaks Singapore law: Singapore Bar (Advocates & Solicitors), the Monetary Authority of Singapore (MAS), ACRA, the Supreme Court of Singapore and IRAS. Fees are quoted in S$ with GST at 9%, and the footer carries a UEN, a Data Protection Officer and a PDPA reference.

Project facts

• Client: Lim & Pillai Pte Ltd (fictional)
• Sector: Legal services
• Markets: Singapore (CBD), Tanjong Pagar, One-north, Jurong and Tampines, with a global network of counsel
• Services: Market localisation · Copywriting · Brand adaptation · Law firm website design · Accessibility (WCAG 2.2 AA) · SEO foundations
• Templates: 12 page templates shared with every Lim & Pillai edition
• Stack: Hand-built HTML, CSS and vanilla JavaScript; one strings file and one theme file per market

The brief

One city, five offices, one system

The US site was built for a firm with offices in different states and a federal layer above them. Singapore has neither, so the offices page becomes five city districts: Singapore (CBD), Tanjong Pagar, One-north, Jurong and Tampines. Copy is British English, with local legal vocabulary and no Singlish in brand voice. The contact page routes inquiries by practice area, and the footer states the PDPA position with a Data Protection Officer.

Designing for Singapore

What actually changed between the US and this edition

• Entity - US edition: Lim & Pillai LLP · Singapore: Lim & Pillai Pte Ltd
• Offices - US edition: New York, Washington, D.C., San Francisco and two more US cities · Singapore: Singapore (CBD), Tanjong Pagar, One-north, Jurong and Tampines
• Address - US edition: US street addresses · Singapore: 1 Raffles Place, #20-01, Singapore 048616
• Phone - US edition: US numbers · Singapore: +65 6123 4567 and +65 6555 0148
• Legal system - US edition: State bar, federal court, SEC, Delaware, IRS · Singapore: Singapore Bar (Advocates & Solicitors), Supreme Court of Singapore, MAS, ACRA, IRAS
• Money - US edition: US dollars · Singapore: S$2.1B take-private; fees in S$ with GST at 9%
• Regulator - US edition: Competition and consumer bodies in the US · Singapore: Competition & Consumer Commission (CCCS)
• Footer - US edition: © 2026 Lim & Pillai LLP · Singapore: © 2026 Lim & Pillai Pte Ltd, with demo UEN and Data Protection Officer
• Look - US edition: Warm paper, deep ink navy, brass accent; Fraunces + Work Sans · Singapore: Clean white and pale mint, brick accent; Young Serif + Plus Jakarta Sans

Brand adaptation

The same Lim & Pillai, with a local accent

The warm paper and navy of the US edition give way to a clean white page with a pale mint panel colour and a brick accent. Young Serif brings editorial weight to headlines; Plus Jakarta Sans, designed in Southeast Asia, keeps the interface modern. The descriptor becomes Pte Ltd.

Homepage and key journeys

A dusk view of Marina Bay Sands opens the site. The hero names Lim & Pillai Pte Ltd and the five Singapore offices, followed by a firm-stats split, a practice-area preview grid, a dark testimonial band, a people preview and an insights preview. The most distinctive flow is the offices page: five district cards, each leading to an office detail with local leadership, a Chambers Asia-Pacific quote and office news.

Compliance, accessibility and trust

• Privacy policy under the PDPA, with a Data Protection Officer and consent for marketing.
• Footer with demo UEN and a Data Protection Officer contact.
• Fees quoted in S$ with GST at 9%, stating whether figures include GST.
• Passes automated WCAG 2.2 AA checks on every page at 360, 390, 768 and 1440 px: no contrast failures, no unreachable controls, no horizontal scrolling.
• A language switcher built from hreflang sits in the header on desktop and in the footer on phones.

One system, twelve markets

Every visible string lives in one file per market, and every colour and typeface in one theme file. This edition needed no new templates or components: a strings file, a theme, regional photography and local legal content made it a different brand experience. For a law firm with international plans, a new market becomes a content project rather than a rebuild.

Deliverables

• Market profile: language, formats, legal and seasonality
• Full localised copy across 12 templates, header, footer and forms
• Brand adaptation: palette, type pairing and logo descriptor
• 28 regional photographs (Pexels, credited in credits.json)
• Local legal content
• Accessibility pass (WCAG 2.2 AA, automated) and QA at four screen widths
• Portfolio media: stills, full-page captures, scroll video, OG image, brand board