Pasang Singapore: electronics website design for a modular laptop brand

Pasang Singapore is the Singapore edition of our concept project for a modular laptop brand. It keeps the product pages, laptop configurator, parts marketplace and repair guides, and speaks Singapore: SGD with GST, 6-digit postal codes, islandwide delivery, US English (ANSI) keyboards and free courier pickup for trade-ins. Pasang Devices Pte. Ltd. is fictional; the brand, products and prices are sample content.

Project facts

• Client: Pasang Devices Pte. Ltd. (fictional, concept project)
• Sector: Consumer electronics: modular, repairable laptops
• Markets: Singapore, with an SGD storefront and islandwide delivery
• Services: Market localisation · Copywriting · Brand adaptation · Consumer electronics e-commerce design · Accessibility (WCAG 2.2 AA) · SEO foundations
• Templates: 13 page templates shared with every Pasang edition
• Stack: Next.js (static export), React and Tailwind CSS; one region pack (copy, data, alt text) and one theme per market

The brief

A modular laptop for a compact, connected market

Singapore buyers compare on price, warranty and delivery, so the edition leads with SGD totals that include GST, free islandwide delivery over $129 (sample) and a 1-year warranty (sample). The configurator offers US English (ANSI) and UK English (ISO) keyboards, with ANSI as the default. Trade-in becomes a free courier pickup: wipe your data, pack it up, and working devices are refurbished and resold while the rest goes to licensed e-waste recyclers. Support hours are Mon–Fri, 9am–6pm SGT.

Designing for Singapore

What actually changed between the US and this edition

• Currency - US edition: USD with US tax · Pasang en-SG: SGD with GST included
• Delivery - US edition: US shipping tiers · Pasang en-SG: Free islandwide delivery over $129 (sample)
• Postal code - US edition: ZIP · Pasang en-SG: 6-digit postal code, like 068895
• Phone - US edition: US number format · Pasang en-SG: 8-digit Singapore number, like 6555 0173
• Keyboard - US edition: US layout only · Pasang en-SG: US English (ANSI) or UK English (ISO), ANSI default
• Trade-in - US edition: Ship your device · Pasang en-SG: Free courier pickup; licensed e-waste recycling
• Warranty - US edition: US warranty · Pasang en-SG: 1-year warranty (sample)
• Support - US edition: US hours · Pasang en-SG: Mon–Fri, 9am–6pm SGT
• Legal entity - US edition: US company · Pasang en-SG: Pasang Devices Pte. Ltd. (fictional), Kaki Bukit address
• Reviews - US edition: US names · Pasang en-SG: Singapore names, including a Primary 5 teacher

Brand adaptation

The same Pasang, with a local accent

Tropical green carries links, focus and highlights, coral marks selected options and italics, and deep green anchors dark panels and the footer. Plus Jakarta Sans, designed in Southeast Asia, sets headlines; Inter keeps the interface plain. The descriptor stays Pasang, with the legal name Pasang Devices Pte. Ltd. in the footer.

Homepage, configurator and marketplace

The home page opens on the promise, one screwdriver, then moves from model families to parts, repair and trade-in. The scroll-driven exploded view separates the laptop into display, keyboard, memory, mainboard, battery and port cards, each linked to the shop. The distinctive Singapore flow is the configurator: choose a DIY Edition or pre-built laptop, pick processor, memory, storage and a US English (ANSI) or UK English (ISO) keyboard, watch the SGD total update with GST included, and keep add-to-bag in reach on a sticky bar.

Compliance, accessibility and trust

• Prices in SGD and include GST (sample); the cart shows the GST line separately.
• Returns within 30 days of delivery; DIY Edition kits can be returned unassembled or assembled.
• Footer with the fictional legal name Pasang Devices Pte. Ltd. and a sample Kaki Bukit address.
• Passes automated WCAG 2.2 AA checks on every page at 360, 390, 768 and 1440 px: no contrast failures, no unreachable controls, no horizontal scrolling.
• A language switcher built from hreflang sits in the header on desktop and in the footer on phones.

One system, twelve markets

Every visible string lives in one region pack per market (copy, data and alt text), and every colour and typeface in one theme file. This edition needed no new templates or components: a region pack, a theme, local data and legal content made it a different brand experience. For a hardware brand with international plans, a new market becomes a content project rather than a rebuild.

Deliverables

• Market profile: language, formats, legal and seasonality
• Full localised copy across 13 templates, header, footer and forms
• Brand adaptation: palette, type pairing and logo descriptor
• 0 regional photographs (Pexels, credited in credits.json)
• Local legal content
• Accessibility pass (WCAG 2.2 AA, automated) and QA at four screen widths
• Portfolio media: stills, full-page captures, scroll video, OG image, brand board