Sihat Link Singapore - healthcare referral platform design for a city-state market

Sihat Link Singapore is a concept healthcare referral platform localised for Singapore's public and private healthcare system. It speaks the language of e-referrals, MediSave, MediShield Life and Integrated Shield Plans, with referrals from polyclinics and GPs, and public healthcare clusters. The edition follows the PDPA, with a Data Protection Officer and a privacy choices page.

Project facts

• Client: Sihat Link Pte. Ltd. (fictional)
• Sector: Healthcare technology (referral and intake software)
• Markets: Singapore, with a single office at Robinson Road and teams covering sales, product and customer success
• Services: Market localisation · Copywriting · Brand adaptation · Healthcare SaaS website design · Accessibility (WCAG 2.2 AA) · SEO foundations
• Templates: 14 page templates shared with every Sihat Link edition
• Stack: Next.js (static export), React and Tailwind CSS; one region pack (copy, data, alt text) and one theme per market

The brief

One city, one healthcare system

Singapore's healthcare system is compact but layered: public clusters, private hospitals, polyclinics, GP clinics and specialty pharmacies all refer into the same patient journey. The site's information architecture maps to those settings, with solution pages for home care and oxygen, infusion centres, fertility centres, specialist clinics, hospitals and clusters, and specialty pharmacy. Funding vocabulary is local: MediSave, MediShield Life, Integrated Shield Plans and CHAS. Referral sources are polyclinics and GPs. Legal copy follows the PDPA and references the PDPC.

Designing for Singapore

What actually changed between the US and this edition

• Story - US edition: US healthcare referral workflows · Singapore: Singapore e-referrals, polyclinics, GP clinics and public healthcare clusters
• Guide - US edition: US insurance and prior authorisation · Singapore: MediSave, MediShield Life, Integrated Shield Plans and CHAS
• Prices - US edition: US dollar pricing · Singapore: Not applicable; funding and cost summaries instead
• Homes - US edition: DME, infusion, fertility, physician groups, health systems, specialty pharmacy · Singapore: Home care and oxygen, infusion centres, fertility centres, specialist clinics, hospitals and clusters, specialty pharmacy
• Search - US edition: ZIP code · Singapore: Not applicable; search by term such as pre-authorisation or MediSave
• Legal - US edition: HIPAA-style privacy · Singapore: PDPA with a Data Protection Officer, PDPC reference and privacy choices page
• Look - US edition: Deep teal, coral accent, Plus Jakarta Sans and Inter · Singapore: Tropical green, coral accent, glass and greenery, utility-forward with rounded corners

Brand adaptation

The same Sihat Link, with a local accent

Tropical green carries the interface and coral adds warmth to calls to action, with a lighter green on dark panels. The palette is clean and modern, with glass and greenery motifs. Type is utility-forward, using the same Plus Jakarta Sans and Inter pairing as the US edition. The descriptor becomes Health.

Homepage, product and solutions

A clean hero opens the site with a product narrative and proof points. The homepage covers the referral intake flow from e-referral inboxes, secure email and fax lines through funding checks to routing and outreach. The most distinctive flow is the demo: a sample referral is read, fields are extracted with confidence scores, and funding and documentation are checked against MediSave, MediShield Life and insurer rules, all without entering patient health information.

Compliance, accessibility and trust

• Privacy policy under the PDPA, with a Data Protection Officer and reference to the PDPC.
• Privacy choices page: this concept site sets no tracking cookies; a real deployment would explain what it collects and why, and let you withdraw consent.
• Footer with sample UEN and a disclaimer that Sihat Link is a fictional concept, not a healthcare provider, and does not give medical advice.
• Passes automated WCAG 2.2 AA checks on every page at 360, 390, 768 and 1440 px: no contrast failures, no unreachable controls, no horizontal scrolling.
• A language switcher built from hreflang sits in the header on desktop and in the footer on phones.

One system, twelve markets

Every visible string lives in one region pack per market (copy, data and alt text), and every colour and typeface in one theme file. This edition needed no new templates or components: a region pack, a theme, local data and legal content made it a different brand experience. For a health-tech company with international plans, a new market becomes a content project rather than a rebuild.

Deliverables

• Market profile: language, formats, legal and seasonality
• Full localised copy across 14 templates, header, footer and forms
• Brand adaptation: palette, type pairing and logo descriptor
• 14 regional photographs (Pexels, credited in credits.json)
• Local legal content
• Accessibility pass (WCAG 2.2 AA, automated) and QA at four screen widths
• Portfolio media: stills, full-page captures, scroll video, OG image, brand board