Rejig Australia: electronics website design for a modular laptop brand

Rejig Australia is the Australian edition of our concept electronics website: a modular laptop brand you can open, repair and upgrade. Same templates as every Rejig edition, but Australian through and through: prices in AUD including GST, free delivery Australia-wide, Australia Post trade-in labels, a 1-year warranty on top of your rights under the Australian Consumer Law, and a Collingwood studio. The brand, products and prices are fictional.

Project facts

• Client: Rejig Devices Pty Ltd (fictional, concept project)
• Sector: Consumer electronics: modular, repairable laptops
• Markets: Australia-wide, dispatched from Collingwood, Victoria
• Services: Market localisation · Copywriting · Brand adaptation · Consumer electronics e-commerce design · Accessibility (WCAG 2.2 AA) · SEO foundations
• Templates: 13 page templates shared with every Rejig edition
• Stack: Next.js (static export), React and Tailwind CSS; one region pack (copy, data, alt text) and one theme per market

The brief

Australian prices, Australian law, Australian delivery

Australia inherits British spelling, but the buying details are its own. Prices are in AUD including GST, delivery is free Australia-wide over a threshold, trade-ins use a prepaid Australia Post label, and the warranty sits on top of your rights under the Australian Consumer Law. Support hours are quoted in AEST, postcodes are four digits, and the configurator offers a US English (ANSI) keyboard alongside the UK ISO layout.

Designing for Australia

What actually changed between the US and this edition

• Currency - US edition: USD, tax added at checkout · Australia: AUD, prices include GST
• Delivery - US edition: US shipping · Australia: Free delivery Australia-wide over $149 (sample)
• Trade-in - US edition: US courier label · Australia: Prepaid Australia Post label; accredited e-waste recycling
• Warranty - US edition: US warranty · Australia: 1-year warranty on top of Australian Consumer Law rights
• Returns - US edition: US returns policy · Australia: 30-day returns; ACL rights always apply; DIY kits returnable assembled or unassembled
• Address - US edition: US address, ZIP · Australia: Level 2, 61 Wellington Street, Collingwood VIC 3066; 4-digit postcode
• Phone - US edition: US number · Australia: Australian number, (02) 5550 0173
• Support - US edition: US hours · Australia: Mon–Fri, 8am–6pm AEST; reply within one business day
• Keyboard - US edition: US layout only · Australia: US English (ANSI) and UK English (ISO) options
• Look - US edition: Graphite, circuit green, electric lime · Australia: Sun-bleached light, deep teal and ochre; DM Sans; rounder corners

Brand adaptation

The same Rejig, with a local accent

The palette turns sun-bleached and outdoorsy: a high-key off-white page, deep teal panels and an ochre accent, with a muted blue for links and focus. DM Sans carries both display and body, and larger corner radii open the layout up. The descriptor stays electronics, and the legal name becomes Rejig Devices Pty Ltd.

Homepage, configurator and marketplace

The home page leads with the promise, one screwdriver, then moves from model families to parts, repair and trade-in. The distinctive flow is the laptop configurator: choose a DIY Edition or a pre-built laptop, pick processor, memory, storage and ports, watch the port-card bays fill, and see the total update in AUD including GST, with free delivery Australia-wide and a sticky add-to-bag bar.

Compliance, accessibility and trust

• Warranty and returns under the Australian Consumer Law, with 30-day returns and DIY kits returnable assembled or unassembled.
• Trade-in recycling through accredited e-waste recyclers.
• Footer: Rejig Devices Pty Ltd (fictional, concept project), Collingwood VIC 3066, sample ABN.
• Passes automated WCAG 2.2 AA checks on every page at 360, 390, 768 and 1440 px: no contrast failures, no unreachable controls, no horizontal scrolling.
• A language switcher built from hreflang sits in the header on desktop and in the footer on phones.

One system, twelve markets

Every visible string lives in one region pack per market (copy, data and alt text), and every colour and typeface in one theme file. This edition needed no new templates or components: a region pack, a theme, local data and legal content made it a different brand experience. For a hardware brand with international plans, a new market becomes a content project rather than a rebuild.

Deliverables

• Market profile: language, formats, legal and seasonality
• Full localised copy across 13 templates, header, footer and forms
• Brand adaptation: palette, type pairing and logo descriptor
• 0 regional photographs (Pexels, credited in credits.json)
• Local legal content
• Accessibility pass (WCAG 2.2 AA, automated) and QA at four screen widths
• Portfolio media: stills, full-page captures, scroll video, OG image, brand board