SEO & Content Strategy
We design and structure sites so search engines and readers both make sense of them - information architecture, on-page optimization, and a content plan built around the terms your buyers actually search, integrated into the same system as the rest of your product.
What's included
- Keyword and competitive landscape research
- On-page SEO: metadata, schema, and content structure
- Content strategy and editorial calendar
- Technical SEO audit (site speed, crawlability, indexing)
What we don't do
- Guaranteed rankings or traffic
- Writing every article in the calendar
- Link buying or paid placements
- Website development beyond SEO fixes
How we work
Research
We research the terms your buyers search and the sites already ranking for them.
Structure
We plan the site structure and page targets around those terms.
On-page
We set metadata, schema, and content structure for each page.
Plan
We set the content strategy and an editorial calendar.
Audit
We audit speed, crawlability, and indexing, and review results with you.
What it costs
Three ways to scope it, with a fixed price agreed before we start. Here is how each compares with what agencies typically quote.
Starter
Foundations for a local or small business.
- Mellon
- $1,600 – $3,850 per month
- Typical agency
- $1,750 – $4,250 per month
- Typical timeline
- Month to month
Request thisWhat you get Mellon Typical agency Keyword research Included Included On-page work on 5–10 pages Included Included Monthly report Included Included Two blog posts a month Included Extra cost Growth
Most popularContent and technical work for a growing site.
- Mellon
- $3,850 – $7,650 per month
- Typical agency
- $4,250 – $8,500 per month
- Typical timeline
- Month to month
Request thisWhat you get Mellon Typical agency Technical audit Included Extra cost Four to six articles a month Included Included Content strategy and calendar Included Extra cost Basic link building Included Extra cost Keyword tracking dashboard Included Included Authority
A full programme for competitive markets.
- Mellon
- $7,650 – $16,000 per month
- Typical agency
- $8,500 – $18,000 per month
- Typical timeline
- Month to month
Request thisWhat you get Mellon Typical agency Topic cluster strategy Included Extra cost Eight or more articles a month Included Extra cost Active link earning Included Included Conversion tracking Included Extra cost Monthly strategy call Included Not included
Prices are in AUD, before tax, and show the usual range for each scope. Agency figures are typical ranges from published 2026 pricing guides. Your quote depends on screens, pages and complexity.
Frequently asked questions
Do you offer SEO as a standalone service?
Yes. SEO and content strategy can stand alone or be part of a website project.
What does technical SEO cover?
A technical audit of site speed, crawlability, and indexing.
Do you write the content?
We set the strategy and the editorial calendar. Whether we also write the content is agreed when we scope the work.
How long until SEO shows results?
SEO builds gradually and depends on competition and where the site starts, so we don't promise dates or rankings.
Is SEO part of a website build?
Yes. Our website projects include SEO foundations such as structure, metadata, and redirects.
How do you price SEO and content strategy?
Clearly scoped work is a fixed project fee, and ongoing work is a monthly retainer. We scope it with you after a short call.