Work, and the reasoning behind it.
Selected case studies. Each one shows the problem, the decisions and what shipped.

Hearthline Brands: a multi-brand restaurant website built to scale
A concept restaurant group with four quick-service brands. We designed its identity, a brand-themed design system and a 16-template corporate website with a newsroom, franchising and careers.
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Harlow: luxury real estate website design for a multi-market brokerage
A concept residential brokerage across 27 US markets. We designed its brand, information architecture, design system and a responsive website, with neighborhood guides, agent directories and slow, deliberate motion.
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Alder Trust: a nonprofit website and brand built on trust
A concept donor-advised fund sponsor. We designed its brand and a twelve-template website with a design system, editorial reports, a timeline and scroll-driven motion.
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